loader

FLAWLESS BEAUTY SELECTS PACO COLLECTIVE TO LEAD SOCIAL MARKETING EFFORTS May 8, 2017

Cross-Cultural Agency’s Innovative Social Strategy Helps Wins Gabrielle Union’s New Hair Product Line CHICAGO – March 2, 2017 – PACO Collective (PACO) announced today that Flawless Beauty, LLC (Flawless), the new haircare line co-owned by Hollywood actress Gabrielle Union, has selected it as Social Media Agency of Record. PACO will be responsible for all social media efforts including social strategy, content management and creation, social engagement, and blogger management. “PACO’s findings, combined with their understanding of what women with textured hair seek in…

PACO COLLECTIVE WINS HIGH HONORS AT AMERICAN ADVERTISING AWARDS May 8, 2017

PACO COLLECTIVE WINS HIGH HONORS AT AMERICAN ADVERTISING AWARDS   Cross-Cultural Agency brings home two gold awards for innovative ComEd Energy Efficiency campaign   CHICAGO – March 9, 2017 – PACO Collective (PACO) announced today that it struck gold — twice! — at the American Advertising Awards last Thursday. The American Advertising Awards, formerly the ADDYs, is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local American Advertising Federation Club competitions. The cross-cultural agency won…

Bears follow White Sox’s lead on Hispanic marketing June 8, 2016

The Chicago Bears have taken a page out of the White Sox marketing playbook with their latest move. The team today announced an agreement with Chicago marketing firm Paco Collective, which has been the Hispanic marketing agency of record for the South Siders since 2010. It’s a move to refine the way the team connects with Chicago Hispanics and marks the Bears’ first formal partnership with a Hispanic-specific strategic marketing firm…

CHICAGO BEARS SELECT PACO COLLECTIVE TO LEAD HISPANIC, CROSS-CULTURAL MARKETING June 8, 2016

PACO helps its clients answer the questions every consumer wants to know, “How will your brand support my passions?” and “Why should I care about your product or service?” By applying its understanding of what motivates Hispanic sports fans, PACO will help the Bears create an ongoing conversation that will generate more excitement and a greater affinity of football among all Hispanics. “Professional football is the most popular sport in America, and yet, when it comes to Hispanic audiences we still have to invite this…

PACO COLLECTIVE CELEBRATES 10 YEARS May 18, 2016

PACO COLLECTIVE CELEBRATES 10 YEARS AS MORE BRANDS ACKNOWLEDGE THE POWER OF CROSS-CULTURAL MARKETING Award-Winning Marketing Agency Speaks the Language of Culture CHICAGO – May 16, 2016 –PACO Collective today celebrated 10 years in business, evolving from a Hispanic-focused multicultural marketing agency, to a cross-cultural agency with major clients on its roster, including ComEd, the Chicago Bears and the Chicago White Sox, among others. A Decade of Cultural Transformation Founded in 2006 by marketing expert Ozzie Godinez and innovative creator…

Chicago White Sox Honor Paco Collective With Diversity Business Partner Award During Jackie Robinson Day Celebration April 25, 2016

CHICAGO – April 21, 2016 – PACO Collective today announced it will be honored by the Chicago White Sox as the recipient of the Most Valuable Diverse Business Partner Award, which will be presented to the cross-cultural marketing agency during the Jackie Robinson Day celebration at U.S. Cellular Field on Friday, April 22. The White Sox are known nationally for its support of diversity throughout its organization – from the players on the field to the fans in their stands –…

Copyright © 2017 PACO Communications Inc.