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BCBS: Life without Subtitles

Subtitles can be confusing. This campaign delivers on this insight while focusing on how BCBS speaks your language, launching our “Somos para ti porque somos como tú” (We are for you, because we are like you) tagline, which embraces customers at touchpoints from web banners to ringtones.

Project Details

Client : Blue Cross Blue Shield
Skills : TV

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