Paco Collective Invigorates Comed’s Energy Efficiency Conversation
How does a utility company talk to its customers about energy efficiency? Should they film a 30-second television spot with their CEO talking about the importance of how small changes in energy consumption can help save money and the environment? This was the challenge PACO Collective was tasked with solving when it began working with ComEd recently on promoting its Home Savings initiatives, a program which provides rebates to consumers when they purchase energy-efficient appliances, recycle old appliances or install energy saving products. The solution: Let the appliances do the talking.
Client : COMED
Skills : Digital