Insights

When I went to graduate school to study advertising, one of my good friends was in the Air Force. She spoke the same language the rest of us did, used the same words – "campaign", "strategy", "tactics", and so on. – but it all sounded a bit different coming from her. More…real. Which shouldn't be a surprise, I suppose; as far as I recall, she was the only veteran in the building. That wouldn't have been the case in the "Mad Men" era, when much of today's "agency speak" was bo