Black & African American:
Culture Shapers with High Expectations

Black consumers are among the most influential forces in U.S. culture and media, with $2.1 trillion in buying power*, high engagement, and a strong expectation for authentic, value-driven brand relationships. As Black households form earlier and migration patterns reshape where and how families live, brands that invest early and show up with genuine representation and respect can build lasting trust and equity.

​

*Source: Selig Center for Economic Growth, 2024