Asian American:
Where Buying Power and Cultural Impact Converge

$535K

the average Asian-American household's net worth is nearly double that of White households.

Source: 2022 Survey of Consumer Finances

40%

of Americans view Asian Americans as outsiders rather than fully American.

Source: The Asian-American Foundation, 2025

Have a challenge—or an audience—you want to reach?
We’d love to hear about it.

Asian Americans are not a monolith but a highly diverse set of communities with wide variation in culture, geography, socioeconomic status, and industry representation, alongside $1.4 trillion in buying power* and outsized influence in fields like medicine and sports viewership. As the U.S.-born share grows and persistent stereotypes undermine visibility and belonging, brands must move beyond flattening narratives and engage Asian-American audiences with nuance, specificity, and authentic representation.

* Source: Selig Center for Economic Growth, 2023

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Asian American: Where Buying Power and Cultural Impact Converge

$535K

the average Asian-American household's net worth is nearly double that of White households.

40%

of Americans view Asian Americans as outsiders rather than fully American.

Have a challenge—or an audience—you want to reach? We’d love to hear about it.

Asian American:
Where Buying Power and Cultural Impact Converge

Have a challenge—or an audience—you want to reach?
We’d love to hear about it.