LGBTQ+: Visible, Powerful,
and Still Underserved

9.3%

of U.S. population

Sources: Gallup, AlphaFMC, 2025

23%

of Gen Z identify as LGBTQ+

Source: Gallup, 2025

LGBTQ+ Americans represent a $1.4 trillion economic force* with rapidly growing visibility—especially among Gen Z—yet remain underrepresented and inconsistently supported by brands. As financial pressures persist and performative Pride efforts erode trust, sustained, authentic, year-round commitment is essential, with inclusion resonating far beyond the community itself.

* Source: Selig Center for Economic Growth, 2024

Have a challenge—or an audience—you want to reach? We’d love to hear about it.

Let’s talk

LGBTQ+: Visible, Powerful, and Still Underserved

9.3%

of U.S. population

23%

of Gen Z identify as LGBTQ+

Have a challenge—or an audience—you want to reach? We’d love to hear about it.

LGBTQ+: Visible, Powerful,
and Still Underserved