Insights

Co-authored by Susan Bowman Altruism is supposed to be about selflessness—helping others without expecting anything in return. Yet, in a world where generosity is often posted online, referred to as "challenges", and shared via links and stories, it's worth asking: How much of giving is about making a difference, and how much is about being seen doing it?  As audiences become savvier and more skeptical about performative philanthropy and cause-marketing, it's important for br