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The Challenge
Amazon has long focused on fostering a culture of inclusion, which includes making workplaces an environment where all employees – particularly those from historically underrepresented communities – not only feel welcome but have meaningful opportunities for representation, networking, and advancement. Amazon hired PACO Collective for internal and external communication and marketing in order to make their efforts more focused and effective.
The Big Insight
Drive awareness and cohesive, effective messaging around Amazon's many inclusive initiatives.
The Solution
1.5 million Amazonians are more aware of how they're impacted daily by Amazon's global efforts to be a more inclusive and welcoming workplace.
Results
+1.5M
AMAZONIANS IMPACTED DAILY
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