Editorial Team

AI is often framed as an ethereal and universally accessible tool, but the reality is far more physical and far more unequal.  Behind every AI-powered experience is infrastructure: data centers drawing massive amounts of electricity and water, extractive supply chains, and localized environmental strain. And increasingly, those costs are being borne by communities that benefit the least from the technology itself.  The Unseen Footprint of Intelligence   As AI adoption accelerates, so does its...

As enshittification erodes digital trust, Gen Z is demanding better UX. Explore how brands can rebuild confidence through thoughtful user experience in 2026.

Brand marketing is shifting from campaigns to continuous cultural dialogue. Explore how fastvertising and real-time relevance will define 2026.