A Faded Flag? Americana in Branding and Advertising in 2024
On June 12, 2010, I was at Richmond, Virginia's Penny Lane Pub for the U.S. vs. England match in the group stage of the World Cup. The place was packed, with roughly equal numbers of fans of Team USA and the heavily favored Three Lions (in case the name didn't give it away, Penny Lane is a very English English pub) spewing all manner of good-natured vitriol back and forth as the teams went into halftime tied. Then this commercial came on . The pub was silent at first as folks tried to...